The Challenge: traditional training wasn’t delivering

Like many organizations, Kaufman & Broad relied heavily on classroom-based training for its managers. These sessions were expensive, requiring travel, logistics, and time away from the field. Even when organized, participation wasn’t guaranteed: last-minute cancellations and no-shows were common.

For Sophie Letierce, Chief Human Resources Officer, and Camille Galichon, Head of Learning & Development, the bigger issue was impact. Training days may have been well received in the moment, but managers rarely had the chance to practice regularly or apply what they had learned. The LMS offered online modules, but adoption was minimal. Engagement was stagnating, and so was the return on investment.

“We were investing significant resources into management training, but the outcomes were not matching the effort. Managers needed a way to learn that fit into their everyday work, not outside of it”

Sophie Letierce
CHRO at Kaufman & Broad

Kaufman & Broad needed a new approach: one that would meet managers where they already work, help them practice real situations more often, and deliver measurable value at scale.

The Solution: Blify, right in the flow of work

The company decided to launch Blify, the AI-powered multi-agent platform that turns Microsoft Teams, Slack, and WhatsApp into learning environments. Instead of asking managers to log into yet another tool, Blify delivered personalized training, role-play simulations, and quick recall exercises directly into their daily workflows.

Importantly, Blify wasn’t positioned as a replacement for everything. Kaufman & Broad paired it with selected in-person training to create a blended approach: managers could experience the depth of live workshops while benefiting from the daily reinforcement and practice opportunities that only Blify could provide.

Security and implementation were not barriers. Kaufman & Broad’s IT department validated Blify’s enterprise standards and deployed it in just a few minutes during a video call, showing how quickly an organization of this size could unlock value.

"The rollout was seamless. In one short session, we had Blify up and running across the company. For managers, it immediately felt natural because it lived in the tools they were already using every day"

Camille Galichon
Head of Learning and Development, Kaufman & Broad

The Results: engagement, confidence, and measurable impact

Within weeks, Blify became a natural part of managers’ routines. The numbers speak for themselves:

• 95% satisfaction rate among managers using Blify

• 63% weekly engagement, far above industry benchmarks

• 47x more effective than Kaufman & Broad’s previous LMS-based management programs

• 9 out of 10 managers reporting they now feel more confident and serene in their daily roles

“We’ve never seen this level of engagement in management training. Managers tell us they feel better equipped, calmer, and more confident in their daily responsibilities”

Sophie Letierce
CHRO at Kaufman & Broad

For Sophie Letierce and Camille Galichon, these results confirmed that Blify was more than a training tool: it was a cultural shift. Managers were no longer passive recipients of knowledge; they were active participants in continuous, contextual learning.

A foundation for the future

By integrating Blify into its leadership development strategy, Kaufman & Broad has transformed how its managers learn and grow. The company has reduced training costs, increased practice opportunities, and built a stronger sense of confidence across its management community.

In real estate, every project depends on the ability of managers to make sound decisions, guide teams, and engage stakeholders. With Blify, Kaufman & Broad has given its 100 managers the skills and confidence to lead more effectively: day after day, right where the work happens.