For many, Club Med evokes vacations, happiness, and letting go. But behind the scenes, it is an operational machine of rare complexity, where corporate culture is the cement binding multicultural teams. This culture, historically pyramidal and embodied by the charismatic figure of the "Chef de Village" (Village Chief), needed to evolve.

The challenge: squaring the managerial circle

The observation made by Club Med’s HR teams was clear: the world has changed, and so have the expectations of new generations. "Old-school" management, sometimes vertical and based on oral tradition, was no longer enough to engage teams seeking meaning and continuous feedback.

To address this challenge, Vincent Derwael, Managerial Training Manager, and his teams designed an ambitious model: the "Leadership Compass." This framework defines four key postures for tomorrow’s manager: Strategist (the head), Authentic (the heart), Influencer, and Coach (the legs).

However, having a theoretical model is one thing; bringing it to life in the field is another, as Vincent Derwael illustrates:

“We had a lot of round holes; in the 2000s we put square pegs in to structure things, and today we are trying to put square pegs back into round holes.”
Vincent Derwael, Managerial Training Manager

The deployment challenge was colossal. It was necessary to reach operational populations, often absorbed by on-the-ground duties and with very little time. Émilie Chavanon, Digital Learning Manager, highlights the difficulty of capturing these managers' attention:

“Our managers are on the ground, in Resorts. They have very limited time for training because priority is always given to operations and clients (G.Ms). Furthermore, they often feel a ‘layer cake effect’ due to the proliferation of digital tools.”
Émilie Chavanon, Digital Learning Manager

The goal was to find a lever to train without extracting employees from their daily routine, while breaking the manager's isolation. A vision driven by the training leadership:

“At Club Med, we seek to facilitate access to training and better anchor it in daily life.”
Majid Kiani, Head of L&D

The solution: Blify, the AI coach integrated "in the Flow of Work"

This is where Blify comes in. Rather than imposing yet another external LMS (Learning Management System) requiring a login effort, Club Med chose direct integration into Microsoft Teams, transforming this communication channel into an intelligent training platform.

One of the solution's greatest strengths was its ability to ingest Club Med's unique framework. The AI doesn't speak generic corporate language; it speaks "G.O" and "G.E," and masters the subtleties of the "Leadership Compass."

“What allowed us to move from 'DIY' experimentation with ChatGPT to an organized and solid deployment is Blify's ability to integrate into our existing tools and adapt to our culture.”
Émilie Chavanon, Digital Learning Manager

Beyond theory, Blify allows managers to practice difficult conversations (corrective feedback, performance reviews) via immersive simulations with an AI avatar. The user receives immediate feedback on their posture, without the pressure of being watched by others.

"It’s hands-on. Where in-person training allows for role-playing, Blify allows you to do it instantly, ten minutes before the actual interview, without the pressure of others' gaze.”
Vincent Derwael, Managerial Training Manager

The results: towards a "Learning Operating System"

The deployment of Blify marks a key step toward a modernized learning experience. In less than six months, the skills framework was transformed into interactive paths. The tool responds to the "culture of immediacy": it is available 24/7, directly in the manager's pocket, fostering a concrete anchoring of company values.

For Club Med, Blify does not replace face-to-face interaction—the heart of the brand's human DNA—but acts as a powerful lever to ensure pedagogical continuity. With the testing phase proving conclusive, deployment is now accelerating.

“With Blify, we are exploring an ‘in the flow of work’ approach integrated into Teams. After a first test, we are now extending its usage.”
Majid Kiani, Head of L&D

With this partnership, Club Med proves that a 75-year-old company can be at the forefront of generative AI to take care of its teams, and by extension, its clients.

Want to learn more?

Discover the story behind the project and watch the full discussion in the exclusive webinar co-hosted with Elearning Letter.