How to Scale and Embed Your Managerial Culture with AI: Real-world insights from Club Med, market trends, and a live demo of the right tool for the job

Companies with a Strong, Lived Culture Perform 4x Better (Kotter & Heskett, 1992). But training a few managers isn’t enough to bring that culture to life across the organization. So how do you scale it? How do you ensure that all your managers embody the same values, reflexes, and rituals—consistently and sustainably? Enter AI agents: new tools designed to diffuse, contextualize, and reinforce key behaviors—every day, at scale.

Agenda

Keynote – The business impact of a unified management culture (Kotter & Heskett) and what McKinsey insights reveal about culture, leadership, and performance in the age of AI.

Panel Discussion – Rethinking traditional leadership development to drive real cultural alignment.

Live Demo – Blify’s AI agents in action: a practical, measurable, and scalable way to help your managers make the right decisions, aligned with your company’s culture.

What You’ll Learn

• Why company culture is a business lever—not just an HR topic

• How to go beyond outdated leadership training models

• How AI can help scale cultural embodiment without losing the human touch

• What this means in real terms for your managers, HR, and business outcomes

A must-attend event for HR, L&D leaders, and executives who want to turn culture into a lasting competitive edge.

Co-hosted by Blify, Féfaur, and ELearning Letter

More about speakers

• Vincent Derwael – Head of Managerial & Leadership Development at Club Med, driving cultural alignment through global learning programs.

• Émilie Chavanon – Digital Learning Manager at Club Med, expert in change and pedagogical innovation to engage frontline managers.

• Clément Lhommeau – Cofounder of Blify, author of a book on MOOCs (FYP, 2014), CELSA lecturer, and L&D specialist with extensive experience in leading HR scale-ups.

• Michel Diaz – Renowned L&D analyst, President of Féfaur and co-founder of eLearning Letter, moderating with sharp insights on transformation challenges.