Artelia est un groupe d’ingénierie indépendant qui conçoit et réalise des projets durables au service des territoires et de la transition écologique. Avec une présence internationale, le groupe fait face à un défi de taille : unifier son identité managériale à travers toutes ses zones géographiques pour créer une culture commune, le "One group, one culture". Pour Artelia, l'enjeu n'était pas seulement de former, mais d'ancrer durablement sa "Managerial Charter" et ses 5 piliers (Care, Development, Cooperation, Motivation, Vision) dans le quotidien de ses équipes.
L'équipe
Le challenge : un modèle LMS traditionnel qui peinait à engager
Le constat dressé par l'équipe Learning & Development était clair : la formation traditionnelle "stop and learn" ne fonctionnait plus. Les chiffres parlaient d'eux-mêmes : seulement 28 % des collaborateurs complétaient un cours non obligatoire sur une année via le LMS existant.
Les freins identifiés chez les managers étaient structurels :
Manque de temps : 40 % des managers citaient cet obstacle principal.
Manque de pratique : 32 % déploraient l'absence de mise en situation concrète.
Manque de personnalisation : 24 % ne trouvaient pas les contenus adaptés à leurs besoins.
Pour Marie-Astrid Hug, Head of L&D chez Artelia, il fallait dépasser l'approche statique du LMS pour créer un véritable réflexe d'apprentissage "in the flow of work".
La solution : Blify, pour donner vie à la Charte Managériale
Artelia a choisi Blify pour transformer Microsoft Teams en un levier d'engagement massif. L'objectif : réduire le contenu LMS aux aspects techniques et statiques, et utiliser l'IA de Blify pour tout ce qui relève de la pratique comportementale et de l'ancrage culturel.
La solution s'appuie directement sur la culture managériale d'Artelia pour l'amplifier et la diffuser. Concrètement, Blify propose aux managers des mises en situation variées (Jeux de rôle, Digest, Quiz, Podcast) basées sur des scénarios infinis.
L'approche a été progressive et agile :
Mi-2025 : Lancement d'un pilote initial
Expérience fluide : Tout se passe dans Teams (Kick-off, exercices, feedbacks), sans nouvelle application à installer
Personnalisation : L'IA détecte le timing idéal et contextualise le contenu selon le profil du manager
Les résultats : un engagement explosif et immédiat
Dès les premières semaines du pilote, l'adoption a été spectaculaire, transformant radicalement les habitudes de formation chez Artelia. Alors que l'utilisation mensuelle des outils précédents stagnait autour de 5 %, l'utilisation hebdomadaire de Blify a dépassé les 60 %.
91 % de taux de satisfaction parmi les managers utilisant Blify
42 % d'usage hebdomadaire, bien au-dessus la moyenne du marché
9 managers sur 10 disent se sentir plus confiants
Partager
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